Group Transformation
Group Data Analytics team at TX Services is at the forefront of the company's evolution, leveraging data and science to innovate and improve services. They specialize in projects that dissect and enhance media, advertising, and marketing efforts, making them an essential component of the company's transition into a data-centric organization.
This team is integral to advancing the company’s capabilities in data utilization and business innovation. Specializing in the TX Data Universe, they unite science, engineering, and central data science to extract actionable insights. These insights drive the creation of data-enabled services, enhancing offerings in news, media, advertising, and marketing. Through a strategic approach to data management, the team ensures secure, enriched data fuels continuous product innovation and effective audience engagement.